Digital Marketing News 8/29/2026 to 9/4/2026 This week: Google’s August Spam Update shakes up rankings, Search Console finally gets AI performance reporting, Facebook Groups become a major Google citation source, and Google upgrades AI Mode with its latest Gemini model. Here’s what happened this week in digital marketing: 1. Google’s August 2026 Spam Update Hit…
Read More
Google Local Services Ads (LSAs) connect local businesses directly with ready-to-buy customers via a pay-per-lead (PPL) model, charging only when a prospect contacts the business. Key changes to the platform include the consolidation of the “Google Guaranteed” and “Google Screened” trust badges into a unified “Google Verified” blue checkmark, and the discontinuation of the LSA mobile app in favor of the main Google Ads platform. Promoted directly on search results and Google Maps, LSAs are highly effective for home services, healthcare, legal, and real estate businesses. Integrating them with an active Google Business Profile is now mandatory to prevent fraud and drive local lead generation.
A nofollow link is a hyperlink with a rel=”nofollow” attribute. It tells Google that you do not want the link treated as a standard endorsement, though Google may still use it as a hint. The hard part is knowing when nofollow is right, and when sponsored, ugc, or a normal link is better. Ashley Mushayabasa,…
Read More
Are you part of the 80% of marketers using AI tools? AI marketing tools streamline tasks like planning, creating, and optimizing campaigns through machine learning, generative AI, and automation. When paired with the right data, workflows, and human oversight, AI is helping marketers across industries improve the speed, analysis, automation, and personalization of their creative…
Read More
If you want to succeed with your Facebook marketing strategy, you should know about the Facebook algorithm and how it works. Over the years, the Facebook algorithm has undergone some changes that can make it more of a challenge to work with, but the right approach will help you maximize your reach on the platform….
Read More
