A good click-through rate (CTR) is essential in moving people down the sales funnel toward a sale, as it indicates that people find your content engaging. Marketers and advertisers will benefit from knowing more about how to boost this metric to help maximize their ROI. While paid advertising is still a worthwhile strategy with may…
How to Build the Perfect Google Business Profile
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
Get the Most From Google Ads With PMax Advertising
To get real results from your Google Ads strategy, get started with Performance Max campaigns—PMax campaigns for short—which enable you to access a lot of available Google Ads inventory using a single campaign. Learn all about Performance Max campaigns and how to use them in this guide from Logan Schiff, VP of Paid Search and…
Law Firm SEO: A Comprehensive Guide on Building the Perfect Strategy
With more and more attorneys vying for attention online, especially on search engines, law firm SEO is a must. Good SEO for lawyers can help you climb to the top of rankings for relevant keywords and attract more high-quality leads. Let’s do a deep dive into SEO and how you can benefit from the right…
Use E-E-A-T to Climb to the Top of Search Engine Results
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. EEAT is an acronym that stands for “Experience, Expertise, Authority, and Trustworthiness,” and it’s Google’s guidelines to help prioritize which sites to rank and where…
Grow an Email List the Easy Way With the Right Approach
You’re never done collecting email addresses. Why? Because your email list is likely to degrade by about 22% every year. This is potentially hugely detrimental to your marketing efforts, as a robust email list is an essential component of any marketing strategy. Buckle up, because, in this article, we’re unpacking why email marketing continues to…
Native Advertising: What Is It & How Can You Implement It?
As the digital landscape continues to evolve and you need to shake things up to get and hold your audience’s attention, native advertising is now more important than ever in building a meaningful connection. In this blog, Meghan Parsons, SVP of Paid Media, will take a deep dive into native display advertising, the benefits of…
The Benefits of Reputation Management & How to Implement It
How important is your business’ online reputation? 71% of people read online reviews before making a purchase. Most people trust customer reviews as much as personal recommendations from friends and family. In fact, 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if…
The Best Time for Instagram Posts: Find Out When to Engage
Finding the perfect time to post on Instagram can make or break your engagement levels. In addition to timing your posts just right, you need to post frequently with relevant content to maximize visibility, as Instagram still prioritizes recent and highly relevant content. As such, timing is more important than ever in 2025. In this…
Franchise Sales CRM: The Key to Moving Prospects Down the Funnel
Customer relationship management (CRM) is necessary to help franchises grow and boost sales by nurturing leads for both franchisees and end customers. CRM software can facilitate effective relationship management while helping streamline sales. Today’s technology is also revolutionizing the way franchise sales CRM solutions work, with AI-driven insights, mobile accessibility, and real-time analytics all combining…