In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative get the most from responsive ads in this new environment. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will explain the transition…
The Best Franchise Lead Generation Strategies With Examples
Let’s consider the following: one-third of franchisors experienced higher cost per lead (CPL) last year; a lot of that cost could easily come from spending too much on low-quality leads. To help franchisors get franchise leads worth nurturing, it’s important to measure lead-to-agreement and determine precisely how many leads wind up signing that final agreement….
What Is a Nofollow Link? Examples, SEO Impact, and Best Practices
A nofollow link is a hyperlink with a rel=”nofollow” attribute. It tells Google that you do not want the link treated as a standard endorsement, though Google may still use it as a hint. The hard part is knowing when nofollow is right, and when sponsored, ugc, or a normal link is better. Ashley Mushayabasa,…
How the Facebook Algorithm Works for Social Media Marketing
If you want to succeed with your Facebook marketing strategy, you should know about the Facebook algorithm and how it works. Over the years, the Facebook algorithm has undergone some changes that can make it more of a challenge to work with, but the right approach will help you maximize your reach on the platform….
Inbound vs. Outbound Marketing Strategies & How to Use Them
Depending on how you want to connect with your audience, you may use inbound or outbound marketing. Both of these can fit into a holistic strategy, but it’s important to understand how they work and the differences between them. Those differences go beyond simply digital versus traditional marketing, extending to specific approaches and models that…
Google Posts: How They Work & How to Make One
Your Google Business Profile is often one of the last places a local customer looks before calling, booking, ordering, or visiting. Google Posts give you a free way to place timely updates, offers, and events in front of these high-intent customers across Google Search and Maps.While publishing Google Posts won’t directly improve your local rankings,…
From Impressions to Subscribers: How to Get More Views on YouTube
YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands that grow consistently usually do three things well: they publish content people actually want, package it with strong titles and thumbnails, and use YouTube Analytics…
Best Franchise Sales CRM Solutions for Your Brand
Customer relationship management (CRM) is necessary to help franchises grow and boost sales by nurturing leads for both franchisees and end customers. CRM software can facilitate effective relationship management while helping streamline sales. Franchise CRM solutions are particularly important for franchise businesses, as these tools work specifically for multi-location and multi-stakeholder businesses to foster real…
All You Need to Know for a Successful PPC Audit
Have you had a PPC audit recently? If so, it’s incredibly important that it’s done correctly. After all, when it comes to PPC, it’s very easy to waste money. A PPC audit can help you determine how effective (or ineffective) your efforts are and identify opportunities to optimize your ad strategy. The key is to…
What Is Anchor Text & How Does It Optimize Your Links?
In short, anchor text helps users and search engines understand exactly where a link goes. It’s a critical element of any link strategy, helping direct people along their journey while optimizing SEO for linked pages. In this blog, Anthony DiSalvo, SEO Strategist, will provide a complete anchor text guide to help you get the most…