What’s the point of marketing if you aren’t tracking what’s working and what isn’t? Google Tag Manager (GTM) helps you do just that. Tags are the little snippets of code that send that data to GA4 and other platforms. Before GTM, every new tag meant a developer ticket and a few rounds of “hey, any…
Influencer Marketing ROI: How to Measure Your Success
Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. As the influencer landscape…
Google Posts: How They Work & How to Make One
A customer has found your Google Business Profile. Now they want to know whether you offer the right service, have something worth visiting for, or make it easy to book. Google Posts give you room to answer those questions with timely updates, offers, and events. A useful post connects the information someone needs with a…
The B2B Social Media Marketing Playbook: From Post to Closed Deal
Covers platform selection, strategy, and 14 content ideas for B2B social, with playbooks for LinkedIn, X, Facebook, Instagram, TikTok, YouTube, and Pinterest — plus trends like AI and short-form video and how to overcome common B2B social challenges.
7 Proven Strategies To Increase Your Brand Authority
People buy from brands they trust. To build trust, you need to create a brand people recognize.That’s where brand authority comes into play. Building brand authority means earning your target audience’s trust and recognition. It comes into play with AI because AI-powered search tools tend to bring up names people know and talk about. So,…
Optimize Marketing Performance With Conversion Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. In this blog, James Semczuk, Sr. Analytics Strategist, will show you how regular conversion tests can help…
Google SERP Features & How to Rank for Them
Ranking for search engine results page (SERP) features on Google is essential for maximizing your visibility in search. Today, Google results include a variety of SERP features, including visual elements like Maps, AI answers, products, videos, and ads. SEO can help you earn organic placements, while ads require a paid media strategy. In this guide,…
From Impressions to Subscribers: How to Get More Views on YouTube
YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands that grow consistently usually do three things well: they publish content people actually want, package it with strong titles and thumbnails, and use YouTube Analytics…
Google Lens Search Optimization Guide for Marketers
Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about objects, products, places, and text by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search. In this blog,…
25 Travel Marketing Strategies to Get You in Front of Audiences
Travel marketing is essential for travel agents, advisors, tour operators, and hospitality businesses to connect with audiences at every stage. It involves identifying target audiences, creating impactful marketing materials, and measuring performance across channels. Ultimately, a travel agency marketing strategy should effectively promote travel services to generate inquiries, bookings, and repeat customers to maximize profitability….